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ABOUT EDGY JAYD
EDGY JAYD brings you the hottest fits to make you feel like the main character. All of our pieces are made in house from recycled fabrics, and created to make you stand out.
Our ‘fits are not only designed to give you a confidence boost, but we can make them to your exact measurements to give you the perfect fit (which just adds to the confidence glow).
ABOUT ME
Hi hi! I’m Amy, the founder of EDGY JAYD. I launched EDGY JAYD in June 2021, with the goal of creating a brand that boosts people’s confidence and caters for every body shape (which tbf I think I’ve nailed).
From a young age, I knew I wanted to go into fashion. Not just because I loved fashion, but because I hated how boring clothes were. By the time I was a young teen, I also hated how clothes never seemed to fit right. This is where EDGY JAYD was born. A desire for clothing to stand out, look cool AND fit exactly to your body.
When I first launched the brand, I had just taught myself to sew and was designing every collection, handmaking and shipping every order, running all social media and marketing. I was also running the business admin wise too, but with the help from my mum who already has plenty of experience from running her own company.
I now have a team who sew and ship all of your orders, and take on a lot of the admin, now that EDGY JAYD has grown. You’ll mainly find me designing new collections, running the social media and marketing, and on the business side of things (still with the help of my mum ofc).
I am a firm believer in body confidence, which is why one of the core values of the brand is ensuring EVERYONE can wear the pieces and feel confident in them, no matter their size or shape.
Sustainability is so important to me, being a nature girl at heart, so everything in the brand is as sustainable as possible. Everything is recycled, recyclable or biodegradable materials, from garment fabric through to packaging materials.
EDGY JAYD is my heart and soul, and it makes me so incredibly happy to be able to give you pieces you love <3
If you need any help with sizing, or anything related to EDGY JAYD, don't hesitate to contact us via email - hello@edgyjayd.com
CHLOE
In September 2023, Chloe joined our team as our new seamstress. Chloe had previously been sewing for over 10 years before joining us, and had just completed her Bachelors Degree in Fashion Design with First Class Honours. She loves making garments and takes pride in finishing them to a high quality, to ensure your clothing lasts for many wears. Chloe is very passionate about sustainability, as well as ethics in the fashion world. Since Chloe has joined, she has also taken on many other tasks in the brand such as scheduling all orders and some customer service.
LUCY
In May 2024, Lucy joined EDGY JAYD as our second seamstress. Lucy has been sewing from the age of 10, making various different household furnishings to start with, then upcycling old unused clothes. She, like the rest of our team, is very passionate about sustainability and wants to contribute to changing how unsustainable the fashion industry is. Her favourite part of fashion is seeing the clothing come to life when making it - going from a few pieces of fabric to a stunning garment. Alongside being one of our seamstresses, Lucy also runs our Curve Instagram account and does a large portion of customer communications.
ADDITIONAL SUPPORT
Right from the beginning, my mum - Corrine - has helped me with running the business side of the brand as she has plenty of experience from owning her own business (a veterinary laboratory that's the only one of it's kind in the world). She occasionally helps out with customer communications too!
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In February 2024, my partner - Jordan - joined EDGY JAYD full time. He had been helping out since the beginning with small things, but he took over all shipping and packaging of orders, strap making, sorting through useable offcuts, pattern maintenance, and many other things that help around the studio!
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I'm so grateful to receive help from close friends and family! My friends helped out in the studio packing orders for me during our unexpectedly busy times in the first few years of EDGY JAYD and I'm so thankful for all their help. Several of the models we have for photoshoots and content days are also my close friends, who are always so kind and willing to help me with my brand however they can. My dad also does 3D printing of charms for us and loves to help with anything else he can.
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When you support us, you're joining our EDGY JAYD family <3
