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ABOUT EDGY JAYD

EDGY JAYD brings you the hottest fits to wear to raves, festivals, parties, or wherever you want! All of our garments are designed in house - created to make you stand out from the crowd and feel confident in yourself. I create clothing you can't find anywhere else. We cater for all, by offering custom sizing, meaning we can make any of our garments to your exact measurements. You can also customise some of the garments via the 'custom garments' section of the website during our less busy months. When you're wearing EDGY JAYD, you'll feel more confident than ever!

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ABOUT Me

Hey! I'm Amy, the founder of EDGY JAYD, which was launched in Spring 2021. I design and make all the EDGY JAYD garments as well as running the business with support from my mum, who has plenty of experience running her own company.

From a young age, I always wanted to work in the fashion industry, as clothes in high street stores didn't inspire me. When I was around 10 years old, I made little sparkly capes for my pet goats and this began my love of sewing - it's safe to say that my skills have drastically improved since then too! 

I love using fabrics that are unique and different as it makes those who wear them feel confident in themselves. This is important to me as I'm a very strong believer in body confidence. It is also the reason that EDGY JAYD has a broad size range as well as offering custom sizing, so that every shape and size is included. 

I believe fashion should be more sustainable, so my business is as eco-friendly as possible. I do this by sourcing recycled, recyclable or biodegradable materials, from garment fabric through to packaging materials, as well as planting of trees to off-set our carbon footprint (see the Sustainability page for more info).

I am so excited to create clothing for you and I love seeing everyone wearing their EDGY JAYD garments so please tag us on Instagram or TikTok. <3

The EDGY JAYD brand is owned by Amy Lianne Ltd

If you need any help with sizing, or anything related to EDGY JAYD, don't hesitate to contact us via email - amylianne@edgyjayd.com

Chloe

In September 2023, Chloe joined EDGY JAYD as our new seamstress. Chloe had previously been sewing for over 10 years and had just completed her Bachelors Degree in Fashion Design with First Class Honours. She loves making garments and finishing them to a high quality, to ensure your clothing lasts for many wears. Chloe is very passionate about sustainability, as well as ethics in the fashion world.

ADDITIONAL SUPPORT

Right from the beginning, my mum - Corrine -  has helped me with running the business side of the brand as she has plenty of experience from owning her own business (a veterinary laboratory that's the only one of it's kind in the world). She helps a lot with admin too, so you'll often get replies from her when I'm busy sewing if you email us any questions!

In Spring 2023, we were even busier than expected after a TikTok went viral (2.5million views), so we carefully selected an experienced local seamstress to sew items, allowing us to take additional orders. Everything is made to our high quality standards.

I'm so grateful to receive help from close friends and family! My boyfriend, who makes straps for us, maintains my patterns (stencils for cutting out clothing), separates all of the usable fabric pieces from our offcuts, and does lots of other things around the studio to keep everything running smoothly. My friends help out in the studio packing orders for me and I'm so thankful for all their help. My dad also helps out with cutting straps and loves to help with anything else he can.

When you support us, you're joining my EDGY JAYD family <3

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